Et se propose de recueillir 250 000 $ en 24 heures.

Voici le texte du message, adressé par courrier électronique, à ses 3 millions d'abonnés.

''2006 Plan for Victory

We've got a big, new plan to change control of Congress in November and stop the Bush agenda once and for all. But we need to start now and it will take people and money to make it happen. Our goal is to raise $250,000 before tomorrow at midnight. Will you contribute?

Contribute to Election Plan Dear MoveOn member,

With President Bush's State of the Union address last night and the confirmation of Samuel Alito, it can feel like a dark moment. Here's the important thing to remember: the 2006 elections are only a few months away—and if we keep our eyes on that goal, we're in a position to win big.

So, instead of griping about the lies and inaccuracies of the president's speech last night, we're going on offense big time. We have a new plan to change control of Congress in 2006. There are three million of us on this email list. If we all commit ourselves to making this happen, it will happen. But we need to start now.

Victory this Fall won't be easy—it'll require people on the ground, ads in the air, and, of course, money to pay organizers. This week, we're aiming to take the fight to the Republicans by raising the first $250,000 for our election plan. If just 2,500 of us contribute $100, we can do it. Will you join us?

Our goal is to raise $250,000 before tomorrow at midnight.

This election is our best opportunity to win yet. The wheels are coming off of the right-wing machine and polling shows that Americans are fed up with Republican control and ready for a change in direction. (Check tomorrow's e-mail for details on a special phone briefing about the election plan.)

We're not a part of the Democratic Party, and we like it that way. But that means that MoveOn has no other source of funds than our members. The average contribution is $50. In short, if you're able to support this program, we'll be able to do it—and if you don't, we can't.

Here's are the three pillars of the plan (look for more on a phone briefing about it tomorrow):

1) Hold Republicans accountable every day on Iraq, their corruption, and the economic reverse-Robin-Hood-ism that has become their trademark. We'll be cranking up our Operation Democracy program to full throttle—our biggest push yet. (See below.) This is earlier than any other effort out there.

2) Encourage Democrats to stand up and fight. Democrats win when they act strong—it's our job to support them when they do and call them out when they don't. We'll push in our advocacy work for Democrats to take bold stands on key issues.

3) Get out the vote. In an off-year election, turnout will be key. If as many Democrats vote as turned out in 2004, we'll win a lot of close Congressional races. That will take some nitty-gritty work on the ground. We'll be adding a "national phone program" to Operation Democracy so MoveOn members in any town or state can volunteer.

Are you in? We'll need about $3.5 million over the next nine months to run this whole Operation Democracy program—before we raise money for TV ads or candidates.

https://political.moveon.org/donate/06match.html?id=6776-2816699-JfFECN6cBC_yK03EULQuDw&t=5

The best chance we have to stop the Bush agenda is the election this coming November and everything is on the line. Please contribute today.''







Ce message (comme tous ceux de MoveOn) est un modèle d'efficacité.



    

  • le ton : direct (pourquoi les èlections intermédiaires sont importantes, à quoi l'argent va servir)
    • 

  • la simplicité du dispositif : un clic à droite, pour payer
    • 




Comme quoi  l'internet militant  ne repose pas nécessairement sur des outils sophistiqués.




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